Form an Army of Referral Alliances


You may have some, or many, clients who you’ve turned into advocates for you and your business by delivering superior service and maintaining a meaningful relationship with them. Beyond your clients, there are many opportunities for relationships with people who can provide you with a steady stream of referrals – people who may never become clients. These people are often referred to as Centers of Influence. I call them Referral Alliances.

Every industry has some traditional referral alliances. In the financial services industry they are accountants and attorneys. In the printing industry it’s other salespeople who offer noncompetitive services. For mortgage brokers it’s real-estate agents. You get the idea. If you haven’t already, you should develop significant relationships with a few of the traditional referral alliances in your industry.

Now, I’d like you to think beyond these traditional alliances. Virtually anyone can become an alliance for you – your friends, other business associates, your neighbor, even your mother-in-law. For this to happen, you need two things: 1) each party must have a referral mindset, and 2) these potential alliances must truly know what you do and how you benefit others.

Written by Bill Cates.  To read the full article, click here.

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