Stories Trump Rational Thought

“Word of mouth marketing is even more powerful when friends or family members share stories because our positive emotional connection makes us more apt to believe them. We’re programmed to want to believe them. If our stories tie into emotions, we are tapping into biologically programmed belief behaviors.

Written By Judi Friedman To read full article click here

This entry was posted in Business, marketing, Networking, Referrals, Word of mouth and tagged , , , , . Bookmark the permalink.

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