Marketing Materials Checklist for Small Business


“Give each one of these items solid consideration for your initial array of marketing materials for your small business:

Logo

You’ll want to create a polished image from the beginning and some kind of unique visual hook for your company, and then splash it on your business cards, stationery and anything else you can think of.

But that doesn’t necessarily mean spending thousands on a designer to come up with an icon that expresses your business. “You can network with other entrepreneurs, and there’s bound to be a graphic or web designer among the group who will charge significantly less than big design firms,” says Jennifer Kalita, founder of an entrepreneurial-services company in Silver Spring, Md. “And they may be willing to trade services or be open to payment plans.”
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