Do you plan to work during your summer vacation? Or at least check email and voicemail?
If so, you’re not alone. Fifty percent of salespeople and 37 percent of information technology and financial services professionals check in with work while they’re on vacation, CNN says. It’s often just too tempting to check in when your iPhone or BlackBerry is in your beach bag next to your sunscreen, bottle of water and a bestselling novel on your Kindle.
But even though mobile technologies help keep us connected 24/7 from practically anywhere on the planet, it’s important to find a balance between monitoring your business and disconnecting from the daily grind. With that in mind, here are seven ways you can put your engagement marketing campaigns on autopilot while you take a well-earned break:
1. Keep email newsletters brief. If you usually include two or three features in your e-newsletter, write just one. Or, if you publish a monthly newsletter, combine two months into one. Think of a topic related to your business or industry that will help your customers through the summer months and write your summer email newsletter in advance so you won’t have to work on this as your vacation nears.
Written by GAIL GOODMAN
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