“Business referrals are important to your company’s survival. Referral programs offer ways to get new customers and keep current ones coming back for repeat business. Businesses need to create a reliable referral program that they can use again and again. Referral programs are effective when they get the word out about your business and you don’t have to spend a lot of money.
The best referrals come from your customers. If you offer them quality service, are easy to contact, and provide more value than customers expect, they’ll often tell their friends or family about you. For example, they’ll say, “”I have a good accountant who does excellent work. Let me give you his number.”” Another way to gain referrals is to ask customers for three of their friends’ phone numbers.”
Written by Lanee’ Blunt, Demand Media
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