“Your best source of new business is referrals from happy customers or clients. You cannot receive a better lead than one that has been sent your way with a strong referral. You cannot have a more motivated prospect arrive in your store or restaurant than someone sent there by a raving fan.
The challenge is: How do you get your satisfied customers to actively promote you to their social and professional networks?
The answer: You have to train them to do it, remind them constantly, and make it head-slappingly easy.”
Written by Kern Lewis
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