I’m not sure yet whether I have met a trainer who likes doing cold calling… If I am honest, I am like the majority of trainers, and would prefer to receive all my new business via referral from people who know me and existing clients.
The question is, how do you encourage, without being pushy, your network and current clients to give you referrals. (That actually do turn into some work)
It’s a good question, and one which many other professionals, not just trainers. would love to know the answer too! Firstly, before you can expect any referrals from your current clients you need to make sure you are doing a good job with them. Therefore, if you have a high attrition rate and struggle with getting more work from your existing clients, then you need to address these issues first, BEFORE trying to get referrals from your current clients.
Written By Heather Townsend
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