How Business Intelligence and Online Marketing (Should) Intertwine


In today’s highly competitive online marketplace, marketers need to use every advantage they can get. Typical web analytics are available to anyone who takes the time to look at them. Even so, a large number of marketers don’t get real value from their data. After all, looking at data is only wasted time if it doesn’t result in actionable insight.

That’s where business intelligence (BI) software comes in. It can help you look at your data in new ways, and draw actionable insights that allow you to more effectively and efficiently allocate resources.

BI software can distill large amounts of data so you can implement successful strategies based on the information. By monitoring the right key performance indicators (KPIs), businesses can see trends that would otherwise be hidden.

Written By  Jayson DeMers

To read the full article, click here.

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