About a month ago, I stopped into a national fast-food chain to grab breakfast for my kids. I was pleasantly surprised to learn that there was no line when entering the building. Before ordering, I couldn’t keep my eyes off of this newly remodeled location.
This place didn’t look like a fast-food joint; it looked like a ski lodge – complete with wood décor, fireplace, flat screen TVs and seating areas that could compete with an upscale bistro. What’s more, this particular chain has spent an enormous amount of effort on retooling their menu. I also happen to know that they switched ad agencies a while back in an effort to rebuild their brand.
Written By Walter Dailey
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