For advisors to get the most out of social media requires a strong consistent approach. Marie Swift, the Marketing Maven, offers these six handy strategies:
1. FOLLOW IMPORTANT PEOPLE
Follow and interact with journalists who write about personal finance. Watch for ways to add value and build rapport. You’ll be learning as you read their posts and follow their links. You’ll find good content to share with your followers. You’ll be getting a feel for what’s of interest to that journalist.
Written By MARIE SWIFT
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