Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer? These are the questions speakers Miranda Miller and Natalie Henley tackled in an SES Toronto session on content marketing.
The Changing Face of SEO
Natalie Henley from Volume 9 Inc. opened up the conversation by talking about the changing face of SEO. Her company was forced about two years ago to adopt content marketing, and she talked about what she learned.
Content marketing is starting to look and feel more like traditional marketing, she said. You’re giving away information to people who aren’t necessarily ready to buy. This is at the top of the funnel versus at the bottom.
Written By Jessica Lee
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