Nowadays, conversations about networking inevitably begin with someone asking something along the lines of: “so, how many followers do you have?” or “how big is your LinkedIn network?”
The popularity of social media has driven us towards viewing our personal networks much like commodities traders may view their goods: They never actually see the product in their portfolio, they just broker the connection between buyer and seller and move on.
Here’s the problem: networking doesn’t quite work that way. Sure, a list of valuable connections could be viewed as somewhat of a commodity, but it’s not merely a game of numbers.
Written By Dr. Woody
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