There are several reasons that people attend business networking events. Yet, most of us don’t benefit from attending these events as much as we could.
Many people go to networking meetings, or other places where they meet new people, and don’t have an objective for meeting new people — other than to just swap stories and enjoy each other’s company for an hour or so.
Other people attend networking meetings with a short-term need — such as to find new customers — which inevitably proves fruitless.
Unfortunately, both of these approaches fall short of creating a network of contacts that can provide long-term value in addition to enjoying each other’s company.
The primary benefit of attending business networking events is to create a group of people with common interests who are open to opportunities to work together and help each other.
Written By Cliff Allen
To read the full article, click here.