Every business, particularly small, entrepreneurial or professional businesses, must have a powerful referral network. It is very unlikely (and terribly expensive) to “advertise your way to success.” Without substancial capital, it can’t be done. It is far more effective, and more fun, to create an effective network that increases your client base, supports your business, and makes you money.
Unfortunately, most professionals confuse effective networking with passing out business cards and schmoozing. They are NOT the same. Below are 10 tips for creating a network that will help you build your business.
Written By Dr. Philip E. Humbert
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