There is a difference between receiving lots of referrals and attracting quality referrals. There is nothing better than word-of-mouth recommendations which speak volumes and are a highly effective, low-cost form of marketing. In this fast paced world we are living in, every day we rely less and less on the Yellow Pages as a tool to find business services. Everyone has noticed how dramatically the size of the Yellow Pages has reduced over the years, right?
A useful initial question to ask yourself is; would I prefer to receive quality referrals or quantity referral? Believe it or not, you can have an influence and attract quality referrals. A quality referral is a valued potential client in need of your business services who is a close match to your ideal client profile and has been introduced by a colleague.
Written By Bella Rareworld
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