Marsha Friedman, CEO of EMSI Public Relations, says companies should never stop marketing, yet it can be the first thing that’s cut when times get tough.
Why is sustained marketing important?
Marketing is the foundation of every business. If you don’t constantly generate interest in your company (or product or service), you’ll feel it later in sales. It’s like a stream that feeds a pond: If the stream stops flowing, the pond eventually dries up. If a company has a good product and goes out of business, I can assure you it’s because the CEO is either not marketing or not marketing effectively. CEOs who aren’t marketers just don’t realize how essential it is, and it’s the first thing they cut when times get tough. In any business or practice, you’ve got competition. If your competitor is marketing and you’re not, they’re going to get the customers. It’s that simple.
Written By Dawn House
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