Relationship Marketing Is Coming

Relationship Marketing Is Coming
By Mark Cameron

I meet many leaders of large businesses in the course of my job as the CEO of a digital strategy consultancy. Our engagements are revealing an emerging trend. When it comes to understanding customers, big data is becoming a big problem. 

Many businesses have more data than they know what to do with. They have customer data, social media data, transactional records and many other forms of data–all being generated at mind-bending speeds. The problem is that nobody is really sure what to do with all of this information.

Posted By Bob Fine

To read the full article, click here.

This entry was posted in Business, Business marketing, Customers, marketing, Relationships and tagged , , , , . Bookmark the permalink.

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