How To Market Your Business Even If You’ve Got Nothing

Most businesses start from zero — but at least they’re at ground level. Recently, I had a chance encounter with a wildlysuccessful business that starts even lower than that.

The Sea Lion Caves are a roadside attraction on the Oregon Coast. What’ve they got to sell? A peek at a large underground cave where sea lions sometimes hang out. In other words, a look at an often-empty space.

Written By Carol Tice

To read the full article, click here.

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