As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing myths when constantly repeated, become reality.
Marketing Myths = Excuses
Small businesses have many opportunities to attract their ideal client if they put these marketing myths aside and create a practical marketing plan that will work for their business.
Myth 1: My target market is older, therefore social media won’t work
Fact: According to a late 2012 survey by the Pew Research Center’s Internet & American Life Project, 52% of online boomers and 32% of online seniors are using social networking sites, the most popular being Facebook at 57% and 35% respectively. Don’t miss out on the opportunity to connect and build relationships with those who just may be waiting to find your business through social media.
Written By Debra Murphy
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