Marketing Myths You Should Ignore


As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing myths when constantly repeated, become reality.

Marketing Myths = Excuses

Small businesses have many opportunities to attract their ideal client if they put these marketing myths aside and create a practical marketing plan that will work for their business.

Myth 1: My target market is older, therefore social media won’t work

Fact: According to a late 2012 survey by the Pew Research Center’s Internet & American Life Project, 52% of online boomers and 32% of online seniors are using social networking sites, the most popular being Facebook at 57% and 35% respectively. Don’t miss out on the opportunity to connect and build relationships with those who just may be waiting to find your business through social media.

Written By Debra Murphy

To read the full article, click here.

Advertisements
This entry was posted in Business, Business marketing, marketing and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s