In today’s world of Yelp reviews and Google searches, it’s easy for businesses to forget about the power of customer referrals. You see, prospects are bombarded by loud advertisements and slick salespeople all day long. But that’s far from what they really want.
What they really want is this: to learn about a business or service from trustworthy friends and acquaintances that vouch for it themselves. As a result, every business needs a robust referral system to continually connect with highly qualified prospects.
But don’t just take it from me! Recently, I had the incredible opportunity to sit down with Bill Cates, founder of Referral Coach International and author of the new book, Beyond Referrals – How to Use the Perpetual Revenue System to Turn Referrals into High-Value Clients. During our chat, he explained why businesses must have a referral system in place, and shared the keys to establishing a successful referral system. His advice can help you dramatically increase your business immediately.
Written By Marc Wayshak
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