Generating leads is an ongoing task for any business and thanks to the Internet, a task no longer restrained to displays and trade stands as a means of reigning people in. With its multiple platforms, built on interactive communication and content sharing, social media is ideal for generating leads and quality ones at that. However, as is the case with any aspect of marketing, the most important thing is to have a clear and realistic strategy in place. As well as an understanding of the tools you are going to use and how they work.
Our article on Twitter’s Lead Generation Cards will help you reach out to new leads via a promoted Tweet. The key point to this is that it gets users to submit their details and thus become active leads rather than observers. Of course, tools such as this one are best used when you have already gained a substantial number of followers. Furthermore, those followers are far more likely to engage with your card if you are posting Tweets that are relevant and interesting.