Networking to Grow Your Business

Love it or hate it, networking is a great way to grow your business. The old adage that people like to do business with people they know is a fact all 29 million US small business owners must embrace. Networking, however natural or uncomfortable it may feel, is a good way to increase a customer base. Fortunately, there are many networking opportunities to choose from.

Preparing to Network

It’s good to know some networking basics prior to venturing out to one of the organizations listed below. In fact, networking has its own set of protocols.

  • Prepare an elevator speech which you can recite in about 30 seconds to new acquaintances.
  • When at an event, place your name tag on your left side at the top of the chest. This is so it will not be obscured when leaning over to shake hands.
  • Have a goal prior to an event. For example, you might want to meet, talk and exchange business cards with three other people.
  • Controversial topics include politics, religion, sex, criticism, gossip, ethnic jokes, money and weight.
  • Safe topics include a favorite restaurant, a good current book, an ideal vacation, a sporting event and the latest business gadget or innovative service.

Smile, be positive, offer a firm but relaxed handshake, speak with confidence and honor personal space to help create a successful business interaction.

Written by Leo Pound.  To read the full article, please click here.  If you’d like to join us for business networking and to receive high quality business referrals in San Diego, California please visit our website at

This entry was posted in Advertising, business networking, Growing Your Business, marketing, Networking and tagged , , , , , . Bookmark the permalink.

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