A billion people on Facebook translate to a billion reasons for businesses to be there. Any business – big or small – now finds the need to be on Facebook and tap into the ever-increasing appeal Facebook has for businesses.
Now, Facebook might not be everyone’s favorite. Yet it has potential. It has a user base, and it allows myriad applications and tools to interact with it. Friends trust friends and Facebook goes a long way to help translate that fact into business transactions.
Ecommerce websites – especially those in the B2C niche – have a lot to gain from Facebook. Scoot, a low-cost long haul carrier launched by Singapore Airlines, achieved 14X ROI for its launch in Japan gaining more than 9 000 entries to their campaign. The company also saw an increase of more than 60% in new fans from mobile devices alone. Mishika, an online fashion retailer that sells vintage clothing, found 1 000 unique buyers in the first 6 months of operation. It then enjoyed 30-40% repeat buyers. For a business starting from scratch, and using nothing more than ads and posting regularly on their Facebook business page, those are impressive numbers!
But how can you replicate these numbers? What are the strategies that can guarantee that your campaign will be just as successful? As in life, there are no guarantees on Facebook. What I can do, however, is point you towards higher chances…
Written by Rohan Ayyar. To read the full article, please click here. If you’d like to join us for business networking and to receive high quality business referrals in San Diego, California please visit our website at www.sdrefnet.com.