Do referral programs work? Is referral marketing software worth it? More importantly do they make any difference in the success of a business? Intuitively every businessperson understands that referrals “should” work, but is there any proof?
I spent a bit of time trying to track down some referral campaigns that did work across a couple different industries, and also looked at the reason why they were successful. It turns out that when done well, that business intuition is correct, and referral programs can have a huge impact on a businesses’ growth.
Here are 3 examples of companies who managed to run customer referral programs that truly made a difference.
We’ve all heard of them. These days Dropbox is probably one of the hottest, if not the hottest company online. Their cloud based file sharing and backup services are used by millions of people around the world. But how did they get there? A great product helped, and so did all the positive buzz around them. An interesting thing is that a good chunk of that buzz came from customer referrals.
Published on forewardsapp.com. To read the full article, please click here. For more business tips, info on how to promote your business, and business referral networking opportunities in San Diego, California please visit our website at www.sdrefnet.com.