Content Marketing Is A Long-Term Commitment, Not A Campaign


There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior?

According to one study, subjects “voiced a greater preference for the product after receiving three ad exposures” compared to those who received “either one or five.”

Other experts contend, however, that “A consumer won’t purchase your product or service until it has been a part of your campaign seven times.” Still others say that 20 is the magic number.

Who’s right? It’s easy to get swept up in the argument. When it comes to content marketing, however, the debate is completely irrelevant.

Content marketing is not advertising. The strategy, tactics, and even the goals of content marketing are different. Yet so many companies still treat digital content as an ad campaign  — which is detrimental not only to their respective brands, but to the entire content marketing arena as well.

Written by John Hall.  To read the full article, please click here.  For more business tips, info on how to promote your business, and business referral networking opportunities in San Diego, California please visit our website at www.sdrefnet.com.

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