Native Advertising Won’t Boost Sales, Influencers Will


According to a survey (PDF) by the Online Publishers Association, 90% of all online publishers said they expected to be featuring so-called native advertising this year.

We should take note of native advertising then—not only because it’s a fresh vehicle for brands to propagate content but because of what it is to the consumer. It’s another advertising channel to become desensitized to and requires consumers to work to differentiate between what content to trust and not trust.

Add native advertising to paid blog posts, TV spokespeople promoting brands, and celebrities being paid to tweet. So, where will consumers turn for genuine and authentic content?

The answer is simple. The social networks of friends and family are where consumers will find opinions they trust and where they’ll be swayed to consider what brands to buy and what content to consume and share.

Written by Susan Frech.  To read the full article, please click here.  For more business tips, info on how to promote your business, and business referral networking opportunities in San Diego, California please visit our website at www.sdrefnet.com.

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