Decide who your customers are & how to approach them
Persuading customers to part with their money may not be easy, however, the actual process is relatively straightforward.
There are separate protections for business customers and consumers who purchase services or goods from you.
This report outlines the rules you must follow when selling to these different groups of customer.
This briefing covers:
– Identify and approaching targets
– Understand customer needs, then sell the benefits of your product
– Handle objections and close the sale.
Disclaimer: These publications are for general guidance only, for businesses in the United Kingdom governed by the laws of England. Business Hotline Publications Ltd, expert contributors and the Institute of Chartered Accountants in England and Wales disclaim all liability for any errors or omissions. Copyright © BHP Information Solutions Ltd, 2011.
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