Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter


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Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter.

The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Twitter. Forrester looked at more than 3 million user interactions with more than 2,500 brand posts during the first quarter of 2014 and found that Google+’s rate of engagement per post compared very well with its competitors:

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Forrester stressed that the engagement rate — the total number of interactions with each branded post as a percentage of the relevant brand’s total fan or follower count on the relevant social network and profile — shouldn’t be considered primary success metric, rather as a stepping-stone toward getting positive business results from social efforts.

Written by Martin Beck.  To read the full article, please click here.  For more business tips, info on how to promote your business, and business referral networking opportunities in San Diego, California please visit our website at www.sdrefnet.com.

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