It’s no secret that audiences are increasingly consuming concise, media-rich content.
This tendency toward shorter bits of information means we must work harder to make our branded content more interesting.
With the array of tools, formats, and applications available, content marketers are looking beyond the traditional article and using creative ways to tell their stories. These variations can highlight different aspects of our content and make it more intriguing and easier to repackage it for sharing across multiple channels.
If you haven’t already started rethinking the old-school article and blog post, here are a few formats you can use to diversify the content on your website:
1. Lists. I love lists. They are easy to scan, useful, and to the point. I’m pretty sure almost any organization can use lists to deliver their content in one way or another.
2. How-to pieces. People often venture to your website to solve a problem. How-to pieces that show customers what they need step by step can efficiently meet their needs.
Written by Maria Scopelliti. To read the full article, please click here. For more business tips, info on how to promote your business, and business referral networking opportunities in San Diego, California please visit our website at www.sdrefnet.com.