How much web traffic can you generate with 26K Twitter followers, 1K Facebook Fans and a few thousand people in your Google Plus circle? I share from experience: not a lot.
Distribution is challenging for publishers. You may write articles that are perfect for the topical pages on Facebook Paper, until you read the publishing sites for those articles: New York Times, Wall Street Journal, Mashable, All Things D, etc.
What is completely unfair about the distribution challenge is that content quality isn’t so disparate. Bloggers oftentimes write far more compelling and interesting pieces than writers for the bigger outlets.
What I want to do is share a few secrets of how you can increase distribution of your content now. It’s not going to bring parity to writing for a big publisher, but I get a few hundred thousand unique readers to this site every year and this is how I do it:
Triberr is a grassroots distribution network for bloggers. The idea is pretty simple: leverage the social networks of all bloggers (the aggregate of many distribution networks) to promote each piece of content.
If you look on my Twitter page, I share up to 80 unique pieces of content from the network although I may publish two articles max on any given day (I should point out that all sharing is manually done and voluntary). The Triberr sharing mechanism leads to amplification across many small distribution channels and the results are quite effective: compare my effective social network (described above) to fact that I have potential reach of 140 million people through Triberr. That’s quite a difference.
The creators of Triberr, Dino Dogan and Dan Cristo are also expanding the network by offering paid campaign opportunities for bloggers and a host of other cool stuff. It’s a pretty great distribution channel that has greatly amplified my traffic.
Written by Jim Doughterty. To read the full article, please click here. For more business tips, info on how to promote your business, and business referral networking opportunities in San Diego, California please visit our website at www.sdrefnet.com.