Category Archives: Business

Marketing Myths You Should Ignore

As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing myths when constantly repeated, become reality. Marketing Myths = Excuses Small businesses have many opportunities to … Continue reading

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The shy guy’s guide to networking*

Follow these steps and you’ll never be a wallflower at a work function again. There’s no backing out. You walk into the room, sign in and take your badge. You quickly scan for people you might know and find no … Continue reading

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2 Best Places To Focus Your Brand’s Social Media Marketing

The social media landscape is constantly evolving. New social networks are popping up all the time and existing networks are regularly adding new features. The way people use the different social sites on an everyday basis continues to change as well. … Continue reading

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6 Core Social Media Strategies for Small Business

Do you want your small business to become a highly-effective, social-powered, high-performance machine? Adopting these six core social media strategies will help ensure that you are on the right track… Define a Social Media Plan Defining a social media plan is the … Continue reading

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Dining Etiquette: The Art of a Mannerly Business Meal

he savvy professional knows the importance of strong dining skills and it should come as no surprise that dining, unless done well, could be disastrous to your reputation. It is for this reason that second interviews are often conducted over … Continue reading

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Marketing Tips to Set Your Brand Apart

A famous quote from Henry Ford can easily predict your marketing success: “Whether you think you can, or you think you can’t—either way, you are right.” You can be a great marketer. You can work smarter, not harder while helping … Continue reading

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How To Market Your Business Even If You’ve Got Nothing

Most businesses start from zero — but at least they’re at ground level. Recently, I had a chance encounter with a wildlysuccessful business that starts even lower than that. The Sea Lion Caves are a roadside attraction on the Oregon Coast. What’ve they … Continue reading

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