Category Archives: Content Marketing

8 Article Formats to Engage Your Customers and Get Them Clicking

It’s no secret that audiences are increasingly consuming concise, media-rich content. This tendency toward shorter bits of information means we must work harder to make our branded content more interesting. With the array of tools, formats, and applications available, content … Continue reading

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The three vectors that impact SEO are back links, social media and content.

The binding glue for this is your content strategy……. We all know that we need to publish high-quality content that gets read and linked to by as many people as possible.  This is standard practice. Social media also benefits an … Continue reading

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Content Marketing Is A Long-Term Commitment, Not A Campaign

There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three … Continue reading

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