Category Archives: Customers

Why Should A Business Have A Social Media Presence?

Social media is extremely essential for a business to expand. The role of social media has become paramount for a business to grow and reach a wider customer base. There are sectors a business needs to look after – the … Continue reading

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Relationship Marketing Is Coming

Relationship Marketing Is Coming By Mark Cameron I meet many leaders of large businesses in the course of my job as the CEO of a digital strategy consultancy. Our engagements are revealing an emerging trend. When it comes to understanding customers, … Continue reading

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Business Insight: Use old, new sources to market your business

Marsha Friedman, CEO of EMSI Public Relations, says companies should never stop marketing, yet it can be the first thing that’s cut when times get tough. Why is sustained marketing important? Marketing is the foundation of every business. If you … Continue reading

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Do Your Customers Look Forward to Seeing You?

As another installment in my series of articles that point out examples of great customer service, I’d like to introduce you to Umpqua Bank. Umpqua Bank is committed to delivering an experience customized for each customer. Umpqua’s executive vice president … Continue reading

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Strategies for Successful Small Business Marketing

Your small business train will sputter along without a solid marketing approach. When developing a marketing strategy, think about who is your target customer and how are you going to rise above the crowd of competitors clamoring for attention. Drill … Continue reading

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Online Networking

“In today’s digital era you can find hundreds of ways to use online social networks to market your business and yourself. Here are some of them: Research your market. You can use abundant resources the World Wide Web provides to … Continue reading

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7 Things That You MUST BRING To Every Networking Event

“Networking events can be incredibly more productive for you if you just know what to do. I know, you are probably thinking “”what is so hard about going to an event and handing out a bunch of business cards?”” Well, … Continue reading

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