Category Archives: marketing

Four Things You Can Do Now to Increase Traffic to Your Website

How much web traffic can you generate with 26K Twitter followers, 1K Facebook Fans and a few thousand people in your Google Plus circle? I share from experience: not a lot. Distribution is challenging for publishers. You may write articles … Continue reading

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Creating a Strong Online Presence for Marketing Success

According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your … Continue reading

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8 Article Formats to Engage Your Customers and Get Them Clicking

It’s no secret that audiences are increasingly consuming concise, media-rich content. This tendency toward shorter bits of information means we must work harder to make our branded content more interesting. With the array of tools, formats, and applications available, content … Continue reading

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Video Marketing Review: Which Service is Best?

Video marketing is big business as corporations increasingly shift their budgets from TV ads to online content. In 2013, brands increased their video budgets by 65 percent as they realize the value of a video that enjoys numerous social media … Continue reading

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Facebook’s referral traffic share grew over 37% in Q1 2014, Pinterest was up 48%, Twitter increased only 1%

Social discovery and sharing platform Shareaholic today released a report covering referral traffic data from the eight largest social media sites in Q1 2014. In short, Facebook, Pinterest, Twitter, StumbleUpon, Reddit, and Google+ all gained, while YouTube and LinkedIn lost. … Continue reading

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How Much Training Should Marketing and Sales Receive? A Twisted Answer.

According to the findings from the 2013 Sales and Marketing Alignment Study* training for marketers and sales people must reach a certain critical mass and have the right focus before there is an uptick in revenue performance. Let’s look more … Continue reading

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Marketing with Social Media

In today’s world, social media is almost inescapable. As much as many of us try to avoid it as much as possible, you are not doing your business any justice. Social media, when used correctly, can be a viable, inexpensive, … Continue reading

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The three vectors that impact SEO are back links, social media and content.

The binding glue for this is your content strategy……. We all know that we need to publish high-quality content that gets read and linked to by as many people as possible.  This is standard practice. Social media also benefits an … Continue reading

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Why You Shouldn’t Ignore Google+ Anymore

Google+ has now been with us for one year. It just seems like yesterday when it was announced. Part of me said “not another social network” while the other curious Jeff thought “this could be what we need to keep … Continue reading

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Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter

Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester … Continue reading

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