Category Archives: Referrals

Which is Best? Referrals Or Direct Marketing?

They are symbiotic. In other words they feed off each other. Where you put your emphasis depends on who you are and what you are offering. So this week, I thought I’d examine that symbiotic relationship and give you some … Continue reading

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Google+ and LinkedIn drive few, but more engaged social referrals compared to Twitter, Facebook, and Pinterest

Social discovery and sharing platform Shareaholic today released its first report examining engaged social referrals. Since many of us spend an egregious amount of time using social media, the company was interested in answering the question “What is our behavior … Continue reading

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Why Every Business Needs a Referral System

In today’s world of Yelp reviews and Google searches, it’s easy for businesses to forget about the power of customer referrals. You see, prospects are bombarded by loud advertisements and slick salespeople all day long. But that’s far from what … Continue reading

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3 Reasons You Need Non-Traditional Referral Help

Salespeople do not always have that distinction printed on their business cards. Often the most influential people when it comes to company sales have never read a book on referral selling or picked up a phone to make a sales … Continue reading

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5 Ways to Get Strong Referrals — and Lots of ‘Em

Running a small business in today’s economy requires a departure from conventional business rules. In order to sell a product or service, businesses can no longer rely upon old-school sales tactics of bygone eras: Prospects are overwhelmingly distrustful of the … Continue reading

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5 more referral-destroying mistakes

Referrals, we are told from our first day on the job, are the best prospecting tool in any salesperson’s toolbox. According to sales legend, the path to top-producer status is paved with referrals. Yet, the truth is that very few salespeople … Continue reading

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5 Ways To Grow Your Small Business Using Automation And Referrals

True, a few customers may send other business your way simply because you did a good job, but that’s not a growth strategy — that’s just crossing your fingers and hoping. To successfully scale up your small business, you need … Continue reading

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