Category Archives: Relationships

Which is Best? Referrals Or Direct Marketing?

They are symbiotic. In other words they feed off each other. Where you put your emphasis depends on who you are and what you are offering. So this week, I thought I’d examine that symbiotic relationship and give you some … Continue reading

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Relationship Marketing Is Coming

Relationship Marketing Is Coming By Mark Cameron I meet many leaders of large businesses in the course of my job as the CEO of a digital strategy consultancy. Our engagements are revealing an emerging trend. When it comes to understanding customers, … Continue reading

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GO BEYOND BROADBAND TO BUILD TRULY STRONG BUSINESS RELATIONSHIPS

It’s no surprise that technology has drastically changed the way we do business. But are all the changes positive? Troy Carter, CEO and Founder of entertainment management company Atom Factory, and Padmashree Warrior, Chief Technology and Strategy Officer of Cisco … Continue reading

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Build Relationships and Business Will Follow

We all have great opportunities to build relationships. But how we build these relationships and how seriously we focus on nurturing our clients and contacts can make a big difference in our level of success. Relationship building is extremely important, … Continue reading

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Strategies for Successful Small Business Marketing

Your small business train will sputter along without a solid marketing approach. When developing a marketing strategy, think about who is your target customer and how are you going to rise above the crowd of competitors clamoring for attention. Drill … Continue reading

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Build a better referral

At first glance, a referral is a pretty simple thing: A satisfied client gives you a name and phone number and you contact the prospect to explain your value proposition — a simple, straightforward process. Unfortunately, this “do a good … Continue reading

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10 Business Networking Tips to Give You an Edge

Professionals are constantly networking to grow themselves and their businesses. It really works. Some people, however, resist networking for whatever reason, be it that they are too busy or impatient or that they aren’t confident enough to put themselves out … Continue reading

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