Category Archives: Sales

How Much Training Should Marketing and Sales Receive? A Twisted Answer.

According to the findings from the 2013 Sales and Marketing Alignment Study* training for marketers and sales people must reach a certain critical mass and have the right focus before there is an uptick in revenue performance. Let’s look more … Continue reading

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How the Structure of Sales Organizations are Changing

The age of the overweight, bureaucratic, and slow to act corporation continues to struggle against the rising tide of adaptive and agile organizations. In the 1980s, University of Chicago economist Sherwin Rosen aptly coined our emerging market as the “superstar … Continue reading

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Selling technique

  Decide who your customers are & how to approach them Persuading customers to part with their money may not be easy, however, the actual process is relatively straightforward. There are separate protections for business customers and consumers who purchase … Continue reading

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The First Seller with the Answers Wins

Customers today are armed with a wealth of data gleaned from the Internet about the products and services they want even before they contact a seller for the first time. Given the trove of information available online, if a buyer … Continue reading

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How A Business Blog Can And Will Increase Your Sales

I really am surprised by how many people I talk to online and meet at Industry trade shows and conferences that don’t have a business blog. Even employees or Reps of companies whom have told me they don’t have a … Continue reading

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5 Insights on Facebook vs Pinterest in Driving Sales – Infographic

Pinterest has been grabbing the headlines recently as its network approaches  20 million users per month. Pinterest vs Facebook Social Commerce Infographic In March, reported that Pinterest had received 18 million unique visitors with AppData reporting that the visual … Continue reading

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Why Every Business Needs a Referral System

In today’s world of Yelp reviews and Google searches, it’s easy for businesses to forget about the power of customer referrals. You see, prospects are bombarded by loud advertisements and slick salespeople all day long. But that’s far from what … Continue reading

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