Category Archives: Social Media

Why You Shouldn’t Ignore Google+ Anymore

Google+ has now been with us for one year. It just seems like yesterday when it was announced. Part of me said “not another social network” while the other curious Jeff thought “this could be what we need to keep … Continue reading

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Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter

Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester … Continue reading

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Native Advertising Won’t Boost Sales, Influencers Will

According to a survey (PDF) by the Online Publishers Association, 90% of all online publishers said they expected to be featuring so-called native advertising this year. We should take note of native advertising then—not only because it’s a fresh vehicle … Continue reading

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Content Marketing Is A Long-Term Commitment, Not A Campaign

There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three … Continue reading

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Twitter Cofounders and CEO Have No Plans to Sell Shares

Twitter‘s stock shot up by more than 3% in early trading Monday after the company announced that its CEO and two of its cofounders have no immediate plans to sell shares. In a filing with the SEC, Twitter noted cofounders … Continue reading

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5 Facebook Page Tools to Improve Your Page Management

Are you looking for tools to better manage your Facebook page? Do you need help creating and finding compelling content to share with your fans? It’s a juggling act to share the right content, engage with fans and track trends. … Continue reading

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Squeeze Facebook to boost your ecommerce profits: here’s how

A billion people on Facebook translate to a billion reasons for businesses to be there. Any business – big or small – now finds the need to be on Facebook and tap into the ever-increasing appeal Facebook has for businesses. … Continue reading

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