Amy Blume, San Diego Realtor, Keller Williams Realty

Born & raised in San Diego, I’ve lived here my entire life.  I didn’t even leave for college – received my bachelors degree from San Diego State University.   I began my Real Estate career almost by accident – my mother, a Realtor, needed an assistant, and I needed a job…next thing I knew, I got my real estate license, and here I am 20+ years later.  My husband and I became business partners with one another in 1996, just 2 years after we got married.  We’ve been with Century 21 Carole Realty since 1998, and we’ve been honored with the title of “Top Sales Team” in our office every year since then.  Our work ethic, customer service and continued repeat & referral clients have helped us earn that prestigious award year after year.

​Ms. Blume holds a Bachelors Degree from SDSU, and is a member of the San Diego Association of Realtors, the California Association of Realtors and the National Association of Realtors.  In her spare time, she enjoys working out (even as early as 5am, if that’s the only time she has to fit it in), hiking, reading, making popcorn, watching TV with her kids and grooming her dog.

Amy has been an SDREFNET member since May 2006.

To refer Amy Blume, please click here. For more business tips, info on how to promote your business, and business referral networking opportunities in San Diego, California please visit our website at www.sdrefnet.com.

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Four Things You Can Do Now to Increase Traffic to Your Website

Reading the newspaper

How much web traffic can you generate with 26K Twitter followers, 1K Facebook Fans and a few thousand people in your Google Plus circle? I share from experience: not a lot.

Distribution is challenging for publishers. You may write articles that are perfect for the topical pages on Facebook Paper, until you read the publishing sites for those articles: New York Times, Wall Street Journal, Mashable, All Things D, etc.

What is completely unfair about the distribution challenge is that content quality isn’t so disparate. Bloggers oftentimes write far more compelling and interesting pieces than writers for the bigger outlets.

What I want to do is share a few secrets of how you can increase distribution of your content now. It’s not going to bring parity to writing for a big publisher, but I get a few hundred thousand unique readers to this site every year and this is how I do it:

Triberr

Triberr is a grassroots distribution network for bloggers. The idea is pretty simple: leverage the social networks of all bloggers (the aggregate of many distribution networks) to promote each piece of content.

If you look on my Twitter page, I share up to 80 unique pieces of content from the network although I may publish two articles max on any given day (I should point out that all sharing is manually done and voluntary). The Triberr sharing mechanism leads to amplification across many small distribution channels and the results are quite effective: compare my effective social network (described above) to fact that I have potential reach of 140 million people through Triberr. That’s quite a difference.

The creators of Triberr, Dino Dogan and Dan Cristo are also expanding the network by offering paid campaign opportunities for bloggers and a host of other cool stuff. It’s a pretty great distribution channel that has greatly amplified my traffic.

Written by Jim Doughterty. To read the full article, please click here. For more business tips, info on how to promote your business, and business referral networking opportunities in San Diego, California please visit our website at www.sdrefnet.com.

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Creating a Strong Online Presence for Marketing Success

According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.

An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers.

It’s also vital for inbound marketing, because quality online content will help attract customers even if they haven’t heard of your brand.

Published on ducttapemarekting.com. To read the full article, please click here. For more business tips, info on how to promote your business, and business referral networking opportunities in San Diego, California please visit our website at www.sdrefnet.com.

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4 Tips on How to Spring Clean Your Small Business

out of clutter

Think of spring cleaning as a wardrobe change for the new season. You’ll need to make decisions as to which clothes you’ll need to replace, save, or purchase new articles of clothing. As a matter of fact, spring cleaning will require a combination of smart strategic decisions that will influence how your small business grows.

1. Updating your Business Technology

In order to survive during the recession, many small business owners needed to cut on their expenses. One of these cost saving moves was to delay replacing or upgrading their small business technology (i.e. hardware & software). While these cost saving moves may have been necessary at the time, it can potentially be penny-wise and pound-foolish now.

For your business spring cleaning, you should replace malfunctioning computers, monitors, and other defective hardware. Having malfunctioning equipment can easily disrupt business productivity by potentially breaking at a critical time (e.g. POS system malfunctioning) and causing your small business to lose sales. If you have held back on regularly updating your software, your system may be susceptible to viruses, therefore immobilizing your business. Even worse, if your security system is compromised, your business information could be easily accessed by a third party. It is important to ensure that your business technology is up-to-date and operating at optimal performance.

Published on servora.com. To read the full article, please click here. For more business tips, info on how to promote your business, and business referral networking opportunities in San Diego, California please visit our website at www.sdrefnet.com.

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8 Article Formats to Engage Your Customers and Get Them Clicking

8 Article Formats to Engage Your Customers and Get Them Clicking

It’s no secret that audiences are increasingly consuming concise, media-rich content.

This tendency toward shorter bits of information means we must work harder to make our branded content more interesting.

With the array of tools, formats, and applications available, content marketers are looking beyond the traditional article and using creative ways to tell their stories. These variations can highlight different aspects of our content and make it more intriguing and easier to repackage it for sharing across multiple channels.

If you haven’t already started rethinking the old-school article and blog post, here are a few formats you can use to diversify the content on your website:

1. Lists. I love lists. They are easy to scan, useful, and to the point. I’m pretty sure almost any organization can use lists to deliver their content in one way or another.

2. How-to pieces. People often venture to your website to solve a problem. How-to pieces that show customers what they need step by step can efficiently meet their needs.

Written by Maria Scopelliti. To read the full article, please click here. For more business tips, info on how to promote your business, and business referral networking opportunities in San Diego, California please visit our website at www.sdrefnet.com.

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Phishing Alert: 10 Tips To Protect Your Business From Attacks

It’s becoming too easy for criminals to get their hands on your banking information, due to your employees’ ignorance of phishing scams.

Malware attacks have soared recently, targeting banks for the purpose of stealing online banking information. Over 200,000 new infections occurred between July and September 2013—the highest jump in the past 11 years, according to a TrendsLab Security report. Cyber-criminals are ubiquitous on this planet, and phishing is a favorite among their arsenal of attacks, a way to gain access to computers, as well as infecting a computer.

ZeuS (aka Zbot) is a common malware planted on websites. If a website is infested with ZeuS, or other malware, and you visit that site, your computer will become infested with ZeuS. Once settled in, ZeuS steals online banking credentials, and then transmits these details to a remote server, where the cyber-criminals can access it. But for ZeuS to spread, that means someone is opening a phishing email and clicking on the link that leads to the virus-inhabited website.

Written by Robert Sicilano. To read the full article, please click here. For more business tips, info on how to promote your business, and business referral networking opportunities in San Diego, California please visit our website at www.sdrefnet.com.

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Video Marketing Review: Which Service is Best?

Video marketing is big business as corporations increasingly shift their budgets from TV ads to online content. In 2013, brands increased their video budgets by 65 percent as they realize the value of a video that enjoys numerous social media shares. In addition to the cost of brainstorming and producing an engaging video, businesses also have learned the importance of positioning that video to gain as many views as possible.

As a result of all of this discovery, several services have emerged that help businesses achieve their marketing goals. Not all services are identical, however, so it’s important for organizations to look at each option before making a decision. Here are the most popular video marketing services.

Virool

In its short time on the market, Virool has wowed industry experts and the corporate world alike, attracting more than 30,000 businesses and $6.62 million in seed funding. The site’s do-it-yourself platform gives Virool customers the ability to launch marketing campaigns for as little as $10, which opens up the service to small businesses on limited budgets. But the site isn’t limited to small business use. In fact, Virool’s customer base includes big names like Sony and Pepsi. When a business chooses Virool, videos can be placed on such large-scale platforms as Facebook, Twitter, and LinkedIn, as well as blogs on sites like MTV.com. Virool can also help businesses launch video campaigns on mobile apps for increased visibility.

Written by Jane Hurst. To read the full article, please click here. For more business tips, info on how to promote your business, and business referral networking opportunities in San Diego, California please visit our website at www.sdrefnet.com.

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