Tag Archives: marketing

8 Article Formats to Engage Your Customers and Get Them Clicking

It’s no secret that audiences are increasingly consuming concise, media-rich content. This tendency toward shorter bits of information means we must work harder to make our branded content more interesting. With the array of tools, formats, and applications available, content … Continue reading

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Video Marketing Review: Which Service is Best?

Video marketing is big business as corporations increasingly shift their budgets from TV ads to online content. In 2013, brands increased their video budgets by 65 percent as they realize the value of a video that enjoys numerous social media … Continue reading

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Facebook’s referral traffic share grew over 37% in Q1 2014, Pinterest was up 48%, Twitter increased only 1%

Social discovery and sharing platform Shareaholic today released a report covering referral traffic data from the eight largest social media sites in Q1 2014. In short, Facebook, Pinterest, Twitter, StumbleUpon, Reddit, and Google+ all gained, while YouTube and LinkedIn lost. … Continue reading

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How Much Training Should Marketing and Sales Receive? A Twisted Answer.

According to the findings from the 2013 Sales and Marketing Alignment Study* training for marketers and sales people must reach a certain critical mass and have the right focus before there is an uptick in revenue performance. Let’s look more … Continue reading

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Marketing with Social Media

In today’s world, social media is almost inescapable. As much as many of us try to avoid it as much as possible, you are not doing your business any justice. Social media, when used correctly, can be a viable, inexpensive, … Continue reading

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The three vectors that impact SEO are back links, social media and content.

The binding glue for this is your content strategy……. We all know that we need to publish high-quality content that gets read and linked to by as many people as possible.  This is standard practice. Social media also benefits an … Continue reading

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3 Standout referral programs you can learn from

Do referral programs work? Is referral marketing software worth it? More importantly do they make any difference in the success of a business? Intuitively every businessperson understands that referrals “should” work, but is there any proof? I spent a bit … Continue reading

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