Some 30 years ago, I began work on my first book: Sweat Equity which profiled America’s most successful entrepreneurs. I thought it would be fun to go back and revisit some of the lessons that my co-author Geoffrey N. Smith and I developed, the ones that have stood the test of time.
Here, in the next part of an occasional series, is a discussion of one of the most baffling questions an entrepreneur faces: What is the best way to market? (And you will note Geoff and I may have invented the term guerilla marketing. Who knew?)
Written By Paul B. Brown
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