Category Archives: Business Tips

4 Tips on How to Spring Clean Your Small Business

Posted on May 2, 2014 by sdrefnet

Think of spring cleaning as a wardrobe change for the new season. You’ll need to make decisions as to which clothes you’ll need to replace, save, or purchase new articles of clothing. As a matter of fact, spring cleaning will … Continue reading →

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Phishing Alert: 10 Tips To Protect Your Business From Attacks

Posted on May 2, 2014 by sdrefnet

It’s becoming too easy for criminals to get their hands on your banking information, due to your employees’ ignorance of phishing scams. Malware attacks have soared recently, targeting banks for the purpose of stealing online banking information. Over 200,000 new … Continue reading →

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How Much Training Should Marketing and Sales Receive? A Twisted Answer.

Posted on April 21, 2014 by sdrefnet

According to the findings from the 2013 Sales and Marketing Alignment Study* training for marketers and sales people must reach a certain critical mass and have the right focus before there is an uptick in revenue performance. Let’s look more … Continue reading →

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Tips And Ideas For Financing A California Business Purchase

Posted on April 21, 2014 by sdrefnet

Anyone interested in financing a business purchase in the past year or so knows how difficult it can be to accomplish that objective. The problems that hit the banking industry with the mortgage meltdown starting in 2007 have made most … Continue reading →

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Contactzilla: How to automatically add business cards to address books

Posted on April 21, 2014 by sdrefnet

  Recently, a few of you have been asking about uploading business cards to Contactzilla. We know what it’s like. I get handed dozens of business cards every week and if I’m not careful, I’ve lost half of them within … Continue reading →

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The three vectors that impact SEO are back links, social media and content.

Posted on April 21, 2014 by sdrefnet

The binding glue for this is your content strategy……. We all know that we need to publish high-quality content that gets read and linked to by as many people as possible.  This is standard practice. Social media also benefits an … Continue reading →

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Why You Shouldn’t Ignore Google+ Anymore

Posted on April 21, 2014 by sdrefnet

Google+ has now been with us for one year. It just seems like yesterday when it was announced. Part of me said “not another social network” while the other curious Jeff thought “this could be what we need to keep … Continue reading →

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Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter

Posted on April 21, 2014 by sdrefnet

Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester … Continue reading →

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3 Standout referral programs you can learn from

Posted on April 14, 2014 by sdrefnet

Do referral programs work? Is referral marketing software worth it? More importantly do they make any difference in the success of a business? Intuitively every businessperson understands that referrals “should” work, but is there any proof? I spent a bit … Continue reading →

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How the Structure of Sales Organizations are Changing

Posted on April 14, 2014 by sdrefnet

The age of the overweight, bureaucratic, and slow to act corporation continues to struggle against the rising tide of adaptive and agile organizations. In the 1980s, University of Chicago economist Sherwin Rosen aptly coined our emerging market as the “superstar … Continue reading →

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