Tag Archives: strategy

5 strategies for global expansion

Posted on August 14, 2013 by sdrefnet

FORTUNE — Eric Zuziak reckons that the Chinese middle class saved him from ruin. Before the real estate bust of the past four years, a company in Nanjing, the capital of Jiangsu province in China, noticed on Zuziak’s website all … Continue reading →

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5 tips for a successful referral request

Posted on July 22, 2013 by sdrefnet

You’ve probably been told your entire career that you have to ask for referrals and that if you don’t ask for referrals, you will not succeed. But if you’re like most salespeople, the referrals you have gotten have been about … Continue reading →

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What Can Kill an Excellent Marketing Strategy

Posted on July 20, 2013 by sdrefnet

About a month ago, I stopped into a national fast-food chain to grab breakfast for my kids. I was pleasantly surprised to learn that there was no line when entering the building. Before ordering, I couldn’t keep my eyes off … Continue reading →

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Five Steps to Create a Marketing Plan

Posted on July 4, 2013 by sdrefnet

While your business plan generally outlines your entire business, a standalone marketing plan focuses specifically, and in more detail, on just that one function. When business owners want to dive deeper into their marketing strategy they will likely put together … Continue reading →

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