Category Archives: Business marketing

10 social media engagement tips from the Financial Times

Posted on August 30, 2013 by sdrefnet

The Financial Times is in constant conversation with readers on social media, with all journalists encouraged to engage. “It’s really important that we show that we are talking to people and listening to them and hearing their views,” Sarah Laitner, … Continue reading →

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The 10 Most Engaged Brands on Facebook

Posted on August 28, 2013 by sdrefnet

More than 1 million people are engaged on Coca-Cola’s Facebook fan page, making it the most talked-about brand on the social network as of Monday. Following Coca-Cola in Facebook engagement are Avon, Walmart and Disney, though no other brands cross that one … Continue reading →

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5 WAYS MARKETING CAN TURBOCHARGE SALES

Posted on August 28, 2013 by sdrefnet

Sellers who win sell radically differently than sellers who come in second place. That’s according to What Sales Winners Do Differently, a new research report from RAIN Group, a sales training and consulting firm. In its research, RAIN Group analyzed more than 700 … Continue reading →

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Marketing Myths You Should Ignore

Posted on August 27, 2013 by sdrefnet

As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing myths when constantly repeated, become reality. Marketing Myths = Excuses Small businesses have many opportunities to … Continue reading →

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2 Best Places To Focus Your Brand’s Social Media Marketing

Posted on August 26, 2013 by sdrefnet

The social media landscape is constantly evolving. New social networks are popping up all the time and existing networks are regularly adding new features. The way people use the different social sites on an everyday basis continues to change as well. … Continue reading →

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6 Core Social Media Strategies for Small Business

Posted on August 26, 2013 by sdrefnet

Do you want your small business to become a highly-effective, social-powered, high-performance machine? Adopting these six core social media strategies will help ensure that you are on the right track… Define a Social Media Plan Defining a social media plan is the … Continue reading →

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Marketing Tips to Set Your Brand Apart

Posted on August 25, 2013 by sdrefnet

A famous quote from Henry Ford can easily predict your marketing success: “Whether you think you can, or you think you can’t—either way, you are right.” You can be a great marketer. You can work smarter, not harder while helping … Continue reading →

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How To Market Your Business Even If You’ve Got Nothing

Posted on August 24, 2013 by sdrefnet

Most businesses start from zero — but at least they’re at ground level. Recently, I had a chance encounter with a wildlysuccessful business that starts even lower than that. The Sea Lion Caves are a roadside attraction on the Oregon Coast. What’ve they … Continue reading →

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First Person: The Internet and Small Business Marketing

Posted on August 23, 2013 by sdrefnet

Does the Internet affect your small business? Because of the changes it has made for advertising and marketing, it is important even for brick and mortar companies. Fortunately, you can use it to your advantage. The Internet plays your strengths … Continue reading →

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Social Media Marketing: How Do Top Brands Use Social Platforms? [Charts]

Posted on August 22, 2013 by sdrefnet

By 2010, most big brands had figured out that they needed to get on Facebook and start engaging with their customers where they were more likely to be viewed as a “friend.” Soon after, top brands created Twitter accounts, joined … Continue reading →

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