Category Archives: Social Media

Jerry Roxas, San Diego website developer and digital marketer

Posted on July 5, 2014 by sdrefnet

As the Founder of MyDigiBrand, Jerry capitalizes on his 18+ years in the technology and software development industries to bring robust, powerful and affordable solutions to individuals and businesses seeking to establish and maintain an online digital brand.  MyDigiBrand provides … Continue reading →

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Creating a Strong Online Presence for Marketing Success

Posted on May 2, 2014 by sdrefnet

According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your … Continue reading →

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8 Article Formats to Engage Your Customers and Get Them Clicking

Posted on May 2, 2014 by sdrefnet

It’s no secret that audiences are increasingly consuming concise, media-rich content. This tendency toward shorter bits of information means we must work harder to make our branded content more interesting. With the array of tools, formats, and applications available, content … Continue reading →

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Video Marketing Review: Which Service is Best?

Posted on May 2, 2014 by sdrefnet

Video marketing is big business as corporations increasingly shift their budgets from TV ads to online content. In 2013, brands increased their video budgets by 65 percent as they realize the value of a video that enjoys numerous social media … Continue reading →

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Facebook’s referral traffic share grew over 37% in Q1 2014, Pinterest was up 48%, Twitter increased only 1%

Posted on April 21, 2014 by sdrefnet

Social discovery and sharing platform Shareaholic today released a report covering referral traffic data from the eight largest social media sites in Q1 2014. In short, Facebook, Pinterest, Twitter, StumbleUpon, Reddit, and Google+ all gained, while YouTube and LinkedIn lost. … Continue reading →

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Marketing with Social Media

Posted on April 21, 2014 by sdrefnet

In today’s world, social media is almost inescapable. As much as many of us try to avoid it as much as possible, you are not doing your business any justice. Social media, when used correctly, can be a viable, inexpensive, … Continue reading →

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The three vectors that impact SEO are back links, social media and content.

Posted on April 21, 2014 by sdrefnet

The binding glue for this is your content strategy……. We all know that we need to publish high-quality content that gets read and linked to by as many people as possible.  This is standard practice. Social media also benefits an … Continue reading →

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Why You Shouldn’t Ignore Google+ Anymore

Posted on April 21, 2014 by sdrefnet

Google+ has now been with us for one year. It just seems like yesterday when it was announced. Part of me said “not another social network” while the other curious Jeff thought “this could be what we need to keep … Continue reading →

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Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter

Posted on April 21, 2014 by sdrefnet

Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester … Continue reading →

Posted in Business Advice, Business Tips, DIgital Marketing, marketing, Online Branding, ROI, Social Media | Tagged , , , , , | Leave a comment

Native Advertising Won’t Boost Sales, Influencers Will

Posted on April 14, 2014 by sdrefnet

According to a survey (PDF) by the Online Publishers Association, 90% of all online publishers said they expected to be featuring so-called native advertising this year. We should take note of native advertising then—not only because it’s a fresh vehicle … Continue reading →

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